Clearblue Easy

Campaign for Clearblue Easy Digital Pregnancy Test Problem: The market for pregnancy testing kits does not contain a particular stand-out brand. We want people to know that Clearblue Easy will provide users with accurate results that are near impossible to interpret. Solution: Keeping the idea of getting pregnant as neutral as possible, simply highlight the simpleness of using this product through pop culture references for a more provocative and humorous take on a typically dull product.